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  • Writer's pictureLukas Kroulik

The Berkeley, London

The Berkeley Dress Show opens the London Season and is one of its most important and prestigious events. There could be no more fitting venue for the revival of the traditional show than an evening in the ballroom at the Berkeley Hotel, and in 2011 I was able to organise the event as creative director, putting together a team of rising young stars who were making their mark on the scene, including fashion designer Hanna Marie Hutchison who dressed one of Hello! Magazine's cover girls; popstar Cheryl, classical singer Isabel Suckling and Czech magician and mentalist Jakub Kroulik. The makeup and hair was masterly done by students from the London College of Fashion, led by Mary-Lynn Ozone. The evening was photographed by Mike Daines, with the assistance of photography students from the University of the Arts London. The Berkeley Dress Show united high society with high fashion, and I was able to put my own unique twist on the venerable tradition by showcasing young talent and offering my expert stylistic guidance.

HELLO! No 1160, 4th April 2011, p. 49
Close-up magic by Jakub Kroulik for debutantes of 2011.
The choirgirl Isabel performing - A Nightingale Sang in Berkeley Square.
Lukas Kroulik thanking the chairman and vice chairman of the London Season (not in the picture), designer and lead makeup & hair artist (middle and R).

Jakub Kroulik performed with the audience participation for the society guests including actress Yvonne Gillan, Roderick Wingrove among other guests listed by the reporter from Hello!

Isabel 'Angel of the North' so called by Aled Jones performing her version of a classic song - A Nightingale Sang in Berkeley Square previously covered by Rod Stewart.

The social calendar fixture event raised money for Help for Heroes charity.


HELLO! No 1160, 4th April 2011, p. 49

  • Writer's pictureLukas Kroulik

Berkeley Dress Show 2010

The Hurlingham Club, London

Charity: Veterans Aid

The Berkeley Dress Show opens the London Season and is one of its most important and prestigious events, and so I was proud to have organised the Show at the Hurlingham Club in 2010, which was one of the biggest and grandest to ever take place.

Designers working in every style in the world of London College of Fashion showcased their talents in an evening of unforgettable glamour, and the debutantes making their entrances in high society cut striking figures, turning heads and attracting the attention of the media at large. I take pride and pleasure in helping every girl to look her best and make a statement, and on this grand occasion they could not have made a better first impression.

Lukas Kroulik and his creative team
University of the Arts London - Alumni in the Headlines

HELLO! No 1122, 10th May 2010
HELLO! No 1122, 10th May 2010


HELLO! No 1122, 10th May 2010, pp 88 - 89


University of the Arts London

  • Writer's pictureLukas Kroulik

One Marylebone, London

Zara Phillips and Jefferson Hack were the special guests at One Marylebone.
'The Line of Beauty' titled image by Lukas Kroulik was admired at the celebratory collaborative exhibition.

Daisy de Villeneuve

Poppy de Villeneuve

Todd Lynn

Zara Phillips

Jefferson Hack

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