The Berkeley, London
The Berkeley Dress Show opens the London Season and is one of its most important and prestigious events. There could be no more fitting venue for the revival of the traditional show than an evening in the ballroom at the Berkeley Hotel, and in 2011 I was able to organise the event as creative director, putting together a team of rising young stars who were making their mark on the scene, including fashion designer Hanna Marie Hutchison who dressed one of Hello! Magazine's cover girls; popstar Cheryl, classical singer Isabel Suckling and Czech magician and mentalist Jakub Kroulik. The makeup and hair was masterly done by students from the London College of Fashion, led by Mary-Lynn Ozone. The evening was photographed by Mike Daines, with the assistance of photography students from the University of the Arts London. The Berkeley Dress Show united high society with high fashion, and I was able to put my own unique twist on the venerable tradition by showcasing young talent and offering my expert stylistic guidance.
Jakub Kroulik performed with the audience participation for the society guests including actress Yvonne Gillan, Roderick Wingrove among other guests listed by the reporter from Hello!
The social calendar fixture event raised money for Help for Heroes charity.
HELLO! No 1160, 4th April 2011, p. 49