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Berkeley Dress Show 2011

Updated: Aug 31, 2023

The Berkeley, London

The Berkeley Dress Show opens the London Season and is one of its most important and prestigious events. There could be no more fitting venue for the revival of the traditional show than an evening in the ballroom at the Berkeley Hotel, and in 2011 I was able to organise the event as creative director, putting together a team of rising young stars who were making their mark on the scene, including fashion designer Hanna Marie Hutchison who dressed one of Hello! Magazine's cover girls; popstar Cheryl, classical singer Isabel Suckling and Czech magician and mentalist Jakub Kroulik. The makeup and hair was masterly done by students from the London College of Fashion, led by Mary-Lynn Ozone. The evening was photographed by Mike Daines, with the assistance of photography students from the University of the Arts London. The Berkeley Dress Show united high society with high fashion, and I was able to put my own unique twist on the venerable tradition by showcasing young talent and offering my expert stylistic guidance.

HELLO! No 1160, 4th April 2011, p. 49
Close-up magic by Jakub Kroulik for debutantes of 2011.
The choirgirl Isabel performing - A Nightingale Sang in Berkeley Square.
Lukas Kroulik thanking the chairman and vice chairman of the London Season (not in the picture), designer and lead makeup & hair artist (middle and R).

Jakub Kroulik performed with the audience participation for the society guests including actress Yvonne Gillan, Roderick Wingrove among other guests listed by the reporter from Hello!

Isabel 'Angel of the North' so called by Aled Jones performing her version of a classic song - A Nightingale Sang in Berkeley Square previously covered by Rod Stewart.

The social calendar fixture event raised money for Help for Heroes charity.


HELLO! No 1160, 4th April 2011, p. 49

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